NEW YEAR
NEW HOME
PROJECT
NEW YEAR NEW HOME
CLIENT
GREAT SOUTHERN HOMES
4.99% FIXED RATE
Recently, an engaging marketing initiative was undertaken on behalf of Great Southern Homes. Recognizing the challenges posed by prevailing interest rates in the housing market, the company took proactive measures by introducing a competitive proprietary interest rate. This comprehensive campaign encompassed a diverse array of promotional platforms, including digital billboards, digitally and physically distributed flyers, strategic social media outreach, targeted pay-per-click advertising on prominent news outlets and real estate platforms, as well as a prominent presence through a website takeover.